Unique Fashion Showcased at the 2019 White Milano Fashion Show

This year, POPPI Italian Leather is attending the WHITE Milano Fashion show in the Tortona fashion district of Milan, Italy. The White Milano show is celebrating its 19th anniversary since its founding by Massimiliano Bizzi as a component of MOMI (Moda Milano) international fashion exhibitions. The show has grown from its original set of 19 exhibitors to today’s showcase of more than 1,500 brands in the yearly four exhibitions of the WHITE show. This year’s WHITE Milano show is a premier collection of a record number of Milan brands featuring the highest industry standards for quality, style, and unique fashion. We will be visiting this year’s WHITE Milano show seeking to learn about new trends, cutting-edge fashions, emerging brands, and innovative apparel as well as the Milano tradition of fashion.


The 2019 WHITE Milano show runs September 19–22 at various studios and conference stages throughout the Tortona district. The exhibition will be based at the gorgeously renovated Ex-Ansaldo building—a perfect space for showcasing the finely curated Italian fashion brands that will make up the heart of the exhibit. The Tortona district is one of the most explosive environments for leading fashions and dynamic brands, and has long been recognized as the hub of Milan fashion and Italian cultural traditions.


Specifically, the WHITE Milano show celebrates a collection of women’s unique fashions, including apparel, accessories, and more. The exhibit showcases more than 550 brands and expects over 27,000 visitors from around the world. We’ll find ourselves among industry giants, authentic creators, generations-old brands, newly established quality brands, and some of the most influential people in the fashion world.


The structure of the WHITE Milano show provides an interactive experience for buyers and brands with a wide range of styles and unique fashions for international market needs. As a buyer-oriented exhibition, the WHITE Milano show provide an excellent opportunity for POPPI Italian Leather to add some of the trendiest styles into our own selection of quality Italian apparel and leather goods. This year’s exhibition is showcasing alongside international fashion shows and annual, long-established Milan fashion shows. We hope to gain new perspectives on Italian women’s fashion and learn about authentic traditions as well as new, innovative creations.


To learn more about the WHITE Milano show and our participation, contact POPPI Italian Leather at (507) 282-3088 or poppibags@gmail.com. We’ll also be visiting the Deruta Majolica Pottery shop in Deruta, Italy, for quality ceramic goods made with centuries-old majolica traditions. Shop online or visit our store in Rochester, MN, to view our current selection of quality Italian goods and unique fashions.